Bags · 01 JANUARY 2024
The Style Secrets of Coco Chanel
Discover the stories and design ideas behind Coco Chanel, from her nickname and the double-C logo to No. 5, the little black dress, hats, and costume pearls.


Was Coco Chanel her real name?
Coco Chanel was born Gabrielle Bonheur Chanel. Her nickname, “Coco,” is commonly linked to songs she performed early in her career as a café and cabaret singer. Between 1905 and 1908, she sang in Paris venues including La Rotonde and La Racine; “Qui qu’a vu Coco” and “Ko Ko Ri Ko” are often cited among the songs that made the name stick.

The quiet influence of equestrian style
Many people in Chanel’s circle loved horse riding. Details from equestrian dress—especially riding jackets and quilted motifs—became an important source of inspiration for her designs.

The secret of the lining
The interior of a Chanel bag is often burgundy. The color was chosen to make belongings easier to find, while also suggesting passion and vitality. It is said to recall the shade of the uniforms Coco wore at the convent orphanage where she spent part of her childhood.

The story behind the double-C logo
There are several accounts of the interlocking-C emblem, now a classic symbol of Chanel’s luxury, elegance, and enduring design language.
🌹 The best-known explanation is that the two Cs come from Coco Chanel’s name.
🌹 Another story traces the motif to the stained-glass windows at Aubazine Abbey, where Chanel lived as a child.
🌹 A third links it to her relationship with the English businessman Arthur “Boy” Capel, whose support was crucial when she opened her first boutique.

Was Coco Chanel a spy?
Chanel’s relationship with the German officer Hans Günther von Dincklage drew intense attention and led to allegations about her wartime activities. She was criticized for her association with Nazi Germany, but was never formally charged. The episode remains a difficult and complex part of her legacy.

Chanel No. 5
Introduced in 1921, Chanel No. 5 is one of the world’s most famous fragrances. Its name came from the fifth sample Coco selected. The clean, numbered bottle departed from ornate perfume conventions and helped make the fragrance instantly recognizable. Five was also considered Chanel’s lucky number, which is why many launches were scheduled for the fifth day of a month.

Coco and the lion
Born on August 19, 1883, Coco Chanel was a Leo. The lion’s associations with confidence, leadership, and charisma suited the image of the house. Lion motifs appear in Chanel jewelry, including brooches and other accessories, as symbols of strength and authority.

The little black dress (LBD)
Chanel’s simple, elegant little black dress of 1926 changed women’s fashion and became a lasting classic. Black was transformed from a color associated mainly with mourning into a refined, versatile choice for everyday and formal occasions alike.

Chanel’s beret moment at the Resort 2019 runway show
Chanel began with hats
Coco Chanel began her fashion career as a milliner. In 1910, she opened her first Paris hat shop, “Chanel Modes.” Cloche hats, berets, and other clean, practical silhouettes became signatures of her modern approach.

Chanel’s costume pearls
Costume pearls are one of the defining features of Chanel jewelry. Chanel began using them in the early 1920s because they offered the look of natural pearls with greater durability and accessibility. Her idea was that pearls should not be limited to symbols of wealth: they could be worn daily and mixed freely with different outfits. This practical, modern attitude remains central to Chanel’s jewelry.
We hope these details give you a deeper appreciation of the Chanel story.
Image sources: https://www.elle.com/tw/beauty/spa/a43244120/chanelccm-20230302
https://www.pinterest.fr/pin/502362533431462578/