DESIGN NOTES · 18 JANUARY 2026
The Return of the Square Case: Design Need Not Be Nostalgic
After decades of round watches, why does the square silhouette feel so compelling again?
An attitude in a shape
Square watches have never tried to please everyone. Their lines are more decisive, closer to the language of architecture and jewellery. Today they need not carry a retro label; they can simply be a quiet form of personal expression.
Beyond the wrist
The appeal of a square watch lives in the tension between its open dial and softened corners. It reminds us that a watch is not only a precise instrument, but also a small design object we encounter every day.